A workplace giving campaign is an important way for employers to offer their employees the ability to support charities important to them, their communities and the company. An open strategic choice campaign gives employees the opportunity to donate through payroll deduction to charities that resonate for them. Companies find that employees want to support charities they care about at the work place. Offering strategic choices not only encourages greater giving, but also increased participation rates.
By deciding to run a workplace giving campaign with strategic choices a company has taken the first important step toward creating greater philanthropy at the workplace and working to involve more employees in the campaign. The American Cancer Society can work with your company to help determine charitable choices reflective of your employees interest and that help align corporate and employee engagement goals. Additionally, we help design an overall marketing plan for the campaign, including materials, web content and messaging.
Nearly 70% of Fortune 1000 companies offer an employee giving program at the workplace and over 70% of employees want choices within their campaign.
Offering strategic choices in a workplace giving campaigns can help increase overall participation rates and average gifts, thus increasing giving overall to the community.
Companies decide which charitable choices to offer in a campaign by surveying employees, looking at where employee choose to volunteer, matching company philanthropic goals, and examining organizations also supporting the company and it’s employees.
Features and Benefits
Enhance your brand image
The American Cancer Society is the largest voluntary health organization in the world with 96-percent brand name recognition. Leveraging the American Cancer Society brand with your own provides significant opportunities to influence consumer behavior and employee loyalty. Health, and specifically cancer, are leading concerns for employees and consistently asked for as choices in workplace giving campaigns.
Boost employee morale
People appreciate the actions of a caring employer that respects employee interests.Offering choices for giving is viewed as employee focused and directed. By giving employees the opportunity to support the American Cancer Society, your company will meet the interests of employees while helping fund cancer research, education, advocacy and services.
Help in the fight against cancer
People choose to give to the American Cancer Society because they want to make a meaningful contribution to a cause they believe in. By also offering a company match to their generous gifts, your company can give employees the power to increase the impact of their giving, which contributes to increases employee participation rates.Download Product Sheet (pdf)
Trends and Best Practices in Employee Giving Campaigns
2012 Webinar Series
Employee Engagement in the Age of Social MediaHeld March 21st
The first webinar in the series was designed for companies to learn more about social media with a specific focus on employee engagement in the age of social media, including a discussion on lessons learned and current trends.
Steve Greenhalgh, SKG Consulting
Howard Greenstein, Adjunct Professor, NYU Heyman Center for Philanthropy and Fundraising, President, Harbrooke Group and Contributing Editor, Inc.Com
Tom Watson, Adjunct Professor, NYU Heyman Center for Philanthropy and Fundraising, President, CauseWired Group and Contributor, Forbes.com
Best Practices in Corporate Employee Giving Campaigns Held April 25th
This second webinar is designed for companies to learn best practices from their peers across the country. Presentations are made by practitioners within corporate America running creative and successful workplace giving campaigns. The discussion will focus on what companies are currently doing to achieve both the campaign goals and their strategic corporate social responsibility goals through unified messaging, messaging and employee engagement. Registration date specific.
Steve Greenhalgh, SKG Consulting
Tiffany Etter, Project Manager, Wellpoint Foundation
Jane Coen, Global Manager, Corporate Citizenship, Underwriters Laboratories
Tom Richey, Manager of Global Citizenship and Policy, Abbott Labs
Research and Trends in Employee Giving Programs Held May 23rd
While a valued tradition in corporate America, the annual employee giving program is undergoing a significant evolution. This webinar will look at the evolution and present ideas and strategies for companies that want to keep their giving program vibrant and responsive to a broad range of employee interests and messaging needs. Includes interviews with special guests from Coca-Cola Bottling Co., ADP and United Health Group.
Lead Presenter: Steve Greenhalgh, SKG Consulting
To learn more about workplace giving, please click here to contact us.