Workshop Descriptions
Health And Wellness Workshops
Creating a Culture of Health within Your Organization: A Transformational Business Imperative
Two companies will present their experience redefining health and wellness within their organizations. Issues address many of the
hallmarks necessary for a “culture of health":
- Clear definitions of cost, value and quality
- Constituent Focused Approach to Individual Health, i.e. employee centric not benefit plan centric
- Integration of disability, illness, and return to work initiatives
- Technology solutions to effectively manage and measure successful health outcomes
- Transparency/Communication Continuum--Exec Support to Workforce Engagement
- Defining, re-setting , and clarifying cultural expectations for the organization and participants
Moderator:
- Steve Priddy
VP, Human Resource Administration,
FedEx (Retired)
Presenters:
- Sean Sullivan,
CEO,
Institute for Health & Productivity Management
- Brent Pawlecki, MD
Corporate Medical Director,
Pitney Bowes
Successful Strategies to Increase Employee Utilization of Health Benefits
This session explores the important role communication strategy and program design plays in ensuring effective and ongoing utilization
of health and wellness benefits. Topics include:
- Health consumer engagement as a means to create lasting health behavior change
- How to distinguish between high utilization and program effectiveness
- Role of plan design, participation, incentives, etc
Moderators:
- Bryan Loy, MD, MBA
Market Medical Officer,
Humana
- Donald Molenaar, MD, MPH
Medical Director ,
Bayer Corporate and Business Services, LLC
Presenters:
- Michael Taylor, MD
Medical Director,
Health Promotion, Caterpillar, Inc.
- Brad Wolfsen
VP, Strategic Initiatives, Safeway, Inc.
Human Metrics of Success: Case Studies of ROI Models across Industry Type and Size
Learn from companies who have successfully measured their health and wellness programs in order to demonstrate costs savings and
sustainable value. Discussion topics include:
- How to understand and measure the complete Burden of Illness not just ROI
- Measuring value rather than purely cost
- Balancing Health and Financial Outcomes
Moderator:
- Paul Hodgins, MD
Corporate Medical Director,
GE Energy
Presenters:
- Jon Cohen, MD
Chief Medical Officer,
Quest Diagnostics
- John Vlajkovic
Senior Consultant, Hewitt Associates, Inc.
American Cancer Society Workplace Solutions: Using Evidence Based Strategies to Focus on Chronic
Disease Prevention among Your Workforce
Learn from companies who have successfully measured their health and wellness programs in order to demonstrate costs savings
and sustainable value. Discussion topics include:
- Targeting Common Employee Health Behaviors for Effective Cancer & Chronic Disease Prevention
- Preventing Future Health Risk: How to Effectively Keep the Healthy, Healthy
- NEW Coaching programs for Tobacco and Weight Management
Moderator:
- Heather Adams, MSW
Products Manager,
American Cancer Society
Presenters:
- Jeff Cross, MPH
Workplace Solutions Product Manager,
American Cancer Society
- Shelley MacAllister
Tobacco Products Manager, American Cancer Society
CEO Cancer Gold Standard: Optimal Health Plan Design to Prevent and Treat Cancer
- Understanding the financial/social costs of cancer within the workplace
- Increase awareness and understanding about online application for CEO Gold Standard accreditation
- Share learning and outcomes from accredited organizations
Moderator:
- John Dornan
Executive Director,
CEO Roundtable on Cancer
Presenters:
- Eileen Stowe, RN BSN, COHN-S/CM
Manager, Occupational Health,
AstraZeneca Pharmaceuticals, LP
- Bill Baun, EPD, FAWHP
Manager, Wellness Programs,
MD Anderson Cancer Center
Global Health is Global Wealth
The American Cancer Society is helping to create healthier communities around the globe, in places where your employees live
and work. Learn how your company can play a role and how progressive global prevention strategies can build a healthier
business. This workshop will include a discussion of real world challenges and solutions.
Presenters:
- Dr. Michael L. Taylor, MD, FACP
Medical Director, Health Promotion,
Caterpillar Inc.
- Linda Gzehoviak
Director, Global Corporate Resources,
American Cancer Society
Corporate Philanthropy/Community Involvement Workshops
New Trends in Engaging Corporations in Social Issues
(all corporate citizenship practitioners attend)
Corporations are experiencing a new set of trends in their approach to social issues. Previous models of philanthropy and volunteering are morphing into a more strategic framework. Employee engagement has become a much more dynamic driver of workforce effectiveness and corporate responsibility, and new models are developing that go far beyond the traditional forms of volunteering. New forms of collective business leadership are emerging that open up new approaches to business involvement. This presentation will both document these changes, using a stages of development model and several case examples of new approaches to corporate engagement.
Presenters:
- Bradley K. Googins, PhD
Director Emeritus Center for Corporate Citizenship, Associate Professor, Carroll School of Management, Boston College
Aligning Volunteerism and Philanthropy to Business Goals
This workshop showcases companies that have built a year round, comprehensive plan which aligns their volunteerism, employee giving, corporate giving and customer engagement with business goals. Learn how companies create alignment within an overall branded philanthropic approach. This approach can help a company brand employee engagement, community support, corporate philanthropy and a workplace giving campaign with strategic charitable choices.
Presenters:
- John Gremer
Director of Community Affairs, Walgreens
- John-Anthony Meza
National Director of Corporate Citizenship, KPMG,LLP
Best Practices in Employee Giving Campaigns Series – Including Strategic Choices within a Campaign
Learn how companies of various sizes and structures are selecting charities to include in their workplace giving campaigns. In efforts
to grow workplace giving campaigns, increase participation and overall satisfaction, companies are increasingly evaluating charitable
choices offered within their campaign. The process used to go through that evaluation; outcomes and implementation are keys to successful
outcomes and meeting campaign goals.
Presenters:
- Jillian Walsh
Manager, Employee Programs and Community Relations, Zurich, North America
- Karen Thompson
Program Manager, Wal-Mart Stores, Inc.
Best Practices in Employee Giving Campaigns Series – Marketing and Selling the Campaign to Employees
Learn how companies are implementing strategies to gain greater participation, enthusiasm and overall giving for their workplace giving
campaigns. From tried and true best practices to innovative and fun activities, companies can have great success creating a giving
environment during their campaign, through strategies that fit their own corporate culture and employee demographics.
Presenter:
- S. Marshall Poindexter
Manager, Global Corporate Citizenship/Patient Advocacy & Technology Communications, GE Healthcare
Leadership Development through National Team Programs
Learn from companies who have leveraged the use of national team programs as leadership development for their employees. The workshop will
also provide examples on how the team program can help advance national team leaders' careers
Presenter:
- Sandra Lomeli
Manager, U.S. Corporate Citizenship, GE Healthcare
National Corporate Team Program Strategies for Success
Presenters:
- Ruben Flores
Community Relations, JBS
- Kristin Chin
Corporate Affairs Manager, The Pampered Chef
- Elaine Miller
Delta Airlines
- Cheryl T. Mittman
Director, Global Client Information, Architecture & Risk Management, Bank of America
Creating Cancer Champions
Presenters:
- Pam Traxel
Vice President, Income Development, American Cancer Society Cancer Action Network
- Kesslyn Smith
Director, Patient Access & Advocacy, Oncology Policy & Reimbursement, sanofi-aventis U.S.
- Heather Adams, MSW
Program Manager, Workplace Nutrition & Physical Activity, American Cancer Society
Employees Teaming up to Fight Cancer in their Communities
Learn about the fun, the team building, the community outreach of wellness information & the nationwide impact of the National
Corporate Team Program. This “101” learning opportunity is targeted for attendees with an interest in learning about opportunities
for their company in this nationwide employee engagement and recognition program
Presenters:
- Anthony Hesseltine
Purchasing Specialist, Beverage/Paper/Plastic, Starbucks
- Judith Rogozenski
Executive Assistant for VP of Marketing and Communications, PartyLite
- Rene Guess
Marketing Manager, National Advertising and Charitable Partners, Curves International
For more information about the American Cancer Society Corporate Impact Conference, contact
acsworkplacesolutions@cancer.org.