Workplace Solutions, Building a healthy workforce.

Workshop Descriptions

Health And Wellness Workshops

 

Health Marketing to Increase Employee Utilization of Preventive Benefits and Wellness Programs

• Explore successful strategies to market prevention.
• Identify key motivators for individual health behavior/changes.
• Learn how to leverage these key motivators to inform companywide communication strategies and tactics.
• Increase employee utilization of preventive benefits and wellness offerings.
• Learn how to define and measure preventive screening compliance benchmarks for employers.
• Addressing disparities?  What does success look like?
• What percentage of employee/dependent base ought to be engaged?

Presenters:

Nico P. Pronk, FACSM, FAWHP, Vice President of Health Management, HealthPartners

Cheryl Larson, Vice President, Midwest Business Group on Health

Sandra Morris, RN, MSN, CM, Senior Manager, Benefits, Procter & Gamble Company

Cancer in the Workplace

• Understand issues facing employees/patients from their perspective.
• Examine the role of workplace/coworkers/managers in creating a supportive and productive work environment for employees diagnosed with cancer.
• Discuss legal and health benefit-related issues for HR leaders.
• Showcase American Cancer Society information and resources available to support cancer patients and caregivers.

Presenters:

Tenbroeck Smith, Behavioral Scientist, Behavioral Research Center, American Cancer Society

Mary Bradley, Director of Health Care Planning, Pitney Bowes, Inc.

Michelle Moreau, Manager, Consumer Education, American Cancer Society, Midwest Division

 

Metrics and Measurement – What's the Hard Return on Employee Wellness?

• Understand effective metrics to evaluate a culture of health.
• Understand limitations to what we can/should measure.
• Understand how to effectively educate and communicate the issue with senior and mid-level management .

Presenters:

Stephanie J. Pronk, Principal Clinical and Health Improvement Solutions Lead, Aon Hewitt

Jim Narum, Director, National Business Development, Health Solutions

John White, Dow Chemical Company

Creating a Tobacco-free Culture at the Workplace

• Understand essential criteria to consider when building/buying cessation programs (i.e., evidence-based, demonstrated outcomes, etc.).
• Showcase best-in-class companies who go above and beyond on their approach to tobacco – short- and long-term success indicators, overcoming obstacles and lessons learned
• Explore synergistic effect of comprehensive approach to tobacco—benefit, policy, program and communication strategy

Presenters:

Michael Taylor, MD, Medical Director for Health Promotion, Caterpillar

Marc Manley, MD, MPH, Vice President & Chief Prevention Officer, Blue Cross and Blue Shield of Minnesota

Patricia Curran, RN, Buck Consulting

 

Increasing Physical Activity through DeterminNation

• Learn how the American Cancer Society DeterminNation program can inspire your employees to change their lives by helping employees train for and finish a half-marathon, marathon, or triathlon - for their first time or their best time.

Presenters:

Dixie Wedding, Director, Fundraising Resources Intiatives , American Cancer Society

Alison Tibbits, Project Manager, Fundraising Resources Intiatives , American Cancer Society

 

Corporate Philanthropy/Community Involvement Workshops

 

Innovation in Messaging and Wrap-around Activities to Sustain and Increase Participation in Workplace Giving Campaigns

• Learn how today’s companies are working harder and smarter to share messages with employees in ways that are catchy and motivating, while tying the company’s bigger community-support picture to employee gifts.
• Learn how leading companies have evolved their messages in ways to support key charity partners along with employee ownership and giving.
• Learn how innovative companies create new and exciting themes while maintaining their company’s core campaign values and integrity.

Presenters:

Peter Dudley, Senior Vice President, Community Support Programs, Wells Fargo

Thomas L. Richey, Manager, Global Citizenship & Policy, Abbott Labs

Lance Chrisman, Wellpoint Foundation and Social Responsibility, Wellpoint, Inc.

Moderator:

Melissa Anderson, Communications and Public Relations, Carlson Companies

Best Practices in the Use of Social Media and Networking to Advance Corporate Social Responsibility

• Learn about the opportunities and challenges in communicating CSR through social media.
• Hear from companies that are engaging their employees and customers in their corporate social responsibility initiatives through social media.
• Share innovative best practices in the use of social media to advance corporate social responsibility.

Presenter:

Chris Jarvis , Co-founder, Owner, Realized Worth

 

Role of Technology in Volunteer & Employee Giving Programs

• Learn how technology plays a role in employee engagement programs including volunteerism and workplace giving to create a deeper commitment from employees.
• Learn how companies are using internal tools to create messaging opportunities.
• Share innovative best practices for the use of technology at various levels and geographies within the company.

Presenters:

Kevin Espirito, Senior Manager, Employee Community Engagement, Microsoft

 

National Corporate Teams

• Learn successful strategies around:
• Online event management – co-branded sites, intranet opportunities (including recognition)
• Revenue enhancers – incentives, sponsorship, flagship sponsorship, etc.
• Team development & fundraising
• Internal communications – recruitment, retention, recognition
• Volunteer recognition

Presenters:

Anthony Hesseltine, Starbucks
Danielle Warden, Walgreens
Kristin Chin, The Pampered Chef
LaTresse Snead, Tastefully Simple
Judi Rogozenski, PartyLite
Valerie Kuehn, Target
Rene Kekic, Curves International
Elaine Miller, Delta Airlines
Danielle Smith, United Technologies Corporation

 

For more information about the American Cancer Society Corporate Impact Conference, contact acsworkplacesolutions@cancer.org.