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Cause Related Marketing
The power of our cause

Creativity Starts Here

The American Cancer Society is the largest voluntary health organization in the world with 98 percent brand name recognition. Leveraging the American Cancer Society brand with your own will provide your company significant opportunities to influence consumer behavior.

Strengthen Customer Loyalty

Consumers tend to have a more positive image of companies that support deserving causes. The majority of Americans consider cancer the most important health issue facing them today. Consumers are now adding an ethical element to their lives. As a result, consumers are exercising their political and social agendas with what they buy and are proving that good corporate citizenship is rewarded. A corporate marketing alliance with the American Cancer Society provides a national marketing platform, creates a point of difference between you and your competitors, and deepens the unity between you and your consumer.

Together, We Can Win!

Building synergy between corporate reach and the public trust of the American Cancer Society is a priority effort. We strive to create marketing alliances that increase the Society's program reach and revenue while improving the sales results and community presence that is vital to the corporate community. Cancer is the nation's leading health concern. We are able to demonstrate the powerful ways in which we are making headway in collaboration with those companies whose unique products and services help find a way for cornerstone breakthroughs. This will continue to make a difference nationwide and in our home communities.

 


 

Click here to contact a Cause Related Marketing solution specialist.

 
 
 
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Best Practice Relationships


Carpet One

Breast Cancer Radio Spot - US

Breast Cancer Radio Spot - Canada

Breast Cancer TV Spot


 
Ways to Engage

Be Creative - Develop a unique tie-in opportunity.   We will be glad to help in the planning process to ensure that the alliance is mutually beneficial for your company and for the American Cancer Society.

Customer Engagement - Increase your customers' participation with you as you work together to generate funds to fight cancer.

Sponsorship - Support American Cancer Society events, media campaigns, or community programs.

Licensing - Boost your product's image by including American Cancer Society information that helps your customer learn more about healthy choices.

Gift In Kind - Products and services help the American Cancer Society in its fight against cancer every day. Are there any ways you can help today?




 
 

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